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噴水効果 (ふんすいこうか) — fountain effect (theory that high sales in the basement of a department store lead to increased sales in the upper levels as well)
噴水効果
ふんすいこうか 
ふ ん す い こ う か
Noun (common) (futsuumeishi) 
Fountain effect (theory that high sales in the basement of a department store lead to increased sales in the upper levels as well)
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噴水効果 is used in practice
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